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"Go for the Gold!"

by Carolyn Silberman

While the world's Olympians are going for the gold in Atlanta, GA, several thousand attendees will run to the Pacific Home Fashion Fair in San Francisco, CA. These active buyers are ready to go the distance to view new innovative products and services from progressive companies whose products will assure them a spot in the "winner's circle." Just as athletes compete, businesses also compete each and every day. After all, competition is healthy! But don't settle for second place. Nearly 100 exhibitors, all experts in their fields, will put a lot of time and energy into making their companies' presentation of new products stand out in the crowd. They realize in order to get ahead of their competition they need to consistently develop new products, enhance their services and continually meet and exceed their customers' needs. Can you think of a better way to service customers than to meet at one central location with other experts allied to the field so their customers and prospects need only to go to one place? Think of it like going to your favorite mall. WOW! These exhibitors are going to put on a great show for all spectators -- or in this case, for all the industry professionals who attend the show looking for ways to stay ahead of the competition. So don't just sit there, "go for the gold" by attending this major home fashion trade show, take in a few seminars and even stop and see the Golden Gate Bridge. This first-place show is sponsored by Draperies and Window Coverings and produced by Messe Frankfurt. Titled The Pacific Home Fashion Fair, it takes place from August 23 to 25 in San Francisco, CA, at the Concourse Exhibition Center/Showplace Square. See you in the winner's circle!