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D&WC August 2001

 

 

 

Special Features FLASHBACK: MADE TO ORDER—AN AMERICAN CUSTOM Homeowners' personalities will drive the market toward custom treatments. by Francis S. Dammers SPECIAL REPORT: A RIDE WITH A REASON A former industry exec redirects his life. by Howard Shingle COVER STORY: MEET A WORKROOM PROFESSIONAL Burton Designs attains top-notch status. by Howard Shingle, photography by Mark Fortenberry SPECIAL REPORT: TIME FOR BRIGHT IDEAS Gene Demestre takes a new post alongside Window Bright Corp. founder Dan DeYoung. FIFTH ANNUAL WORKROOM EDUCATIONAL CONFERENCE Product & Design DESIGN PERSPECTIVES: SUNSHINE AND SHADE Both are indispensable. by Karla J. Nielson, Allied Member ASID, WCAA PORTFOLIO: MADE IN THE SHADE The right window treatments to address concerns about controlling light. by Victoria Hyla, graphic design by Diane Tinsley TREND TRACKING: TRENDS HAPPEN They don't follow a schedule. by Kathleen S. Stoehr Business Issues DESIGN SOLUTIONS: WHEN BUSINESS IS GREAT DON'T COMPROMISE CUSTOMER SERVICE It's a professional's first priority. by Sharon L. Anderson WORKROOM OPERATIONS: SEPARATING THE WHEAT FROM THE CHAFF Now you can become a WCAA Certified Workroom Professional. by Kitty Stein, WCAA BUSINESS MANAGEMENT: BUILDING A UNIQUE BRAND Focusing and building on your store's uniqueness will brand it a success in the minds of customers. by Debbie Allen ONLINE: STAKING CLAIM TO THE WEB It just keeps getting easier to have your own Web site. by Reid Goldsborough News & Information EDITORIAL TAKE NOTE NEWS MAKERS INDUSTRY PROFILE CLASSIFIEDS CALENDAR