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WINDOW TREATMENT ADVERTISING

1996

• "Publicity: The Road to Recognition, Part II" by John L. Lichty
• "Publicity: The Road to Recognition, Part III" by John L. Lichty

1997

• "Try a New Tack: Maker Bigger Waves" by John L. Lichty

1998

• "Communicate With Style" by James H. Allen
• "Millennium Marketing Survey" by John J. Lichty
• "Millennium Marketing Survey-Part II" by John J. Lichty
• "Advertising by the Numbers" by John J. Lichty
• "Step-by-step Advertising" by John J. Lichty
• "Direct to Consumers" by John J. Lichty
• "Word of Mouth" by John J. Lichty

1999

• "Where to Advertise" by John J. Lichty
• "Direct Mail Means Sales" by John J. Lichty
• "Read All About It" by John J. Lichty
• "What's Your Image?" by John J. Lichty
• "Test Your Advertising IQ" by John J. Lichty
• "Creat Eye-catching Ads" by John J. Lichty
• "Price Headlines Present Problems" by John J. Lichty
• "Headlines that Work" by Kay Pegram

2000

• "Planning Advertising Body Copy," by John J. Lichty
• "Grab Readers Attention, Get Prospects Involved," by John J. Lichty
• "When Repeat Ads Disappoint," by John J. Lichty
• "Small Ad, Big Results," by John J. Lichty
• "How to Finish Your Ads," by John J. Lichty

2001

• "Doing Directory Ads " by John J. Lichty
• "The Decision to Do Directory Advertising " by John J. Lichty
• "Challenges in Your Small World? " by John J. Lichty
• "Media Merry-go-round Adds Horses" by John J. Lichty

2002

• Millennium Arrives Late by John J. Lichty
• Continuity Counts...and Counts by John J. Lichty
• Publicity Can Still Work for You by John J. Lichty

2003

• Telling Your Store Story by John J. Lichty
• Plan Your Releases With WOMP by John J. Lichty
• PR Program Needs TLC by John J. Lichty
• Job Description for a Window Coverings Retailer by John J. Lichty
• Communications: a constant challenge for retailersr by John J. Lichty

2004

• Most Wanted: A Winning Personality by John Lichty
• Personalities Galore-And More by John Lichty

2005

• Discounts Dominate Long Season by John Lichty