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ARTICLES BY JOHN L. LICHTY

1996

• "Publicity: The Road to Recognition, Part II" by John L. Lichty
• "Publicity: The Road to Recognition, Part III" by John L. Lichty

1997

• "Try a New Tack: Maker Bigger Waves" by John L. Lichty

1998

• "Millennium Marketing Survey" by John J. Lichty
• "Millennium Marketing Survey-Part II" by John J. Lichty
• "Advertising by the Numbers" by John J. Lichty
• "Step-by-step Advertising" by John J. Lichty
• "Direct to Consumers" by John J. Lichty
• "Word of Mouth" by John J. Lichty

1999

• "Where to Advertise" by John J. Lichty
• "Direct Mail Means Sales" by John J. Lichty
• "Read All About It" by John J. Lichty
• "What's Your Image?" by John J. Lichty
• "Test Your Advertising IQ" by John J. Lichty
• "Creat Eye-catching Ads" by John J. Lichty
• "Price Headlines Present Problems" by John J. Lichty

2000

• "Planning Advertising Body Copy," by John J. Lichty
• "Small Ad, Big Results" by John J. Lichty
• "How To Finish Your Ads " by John J. Lichty

2001

• "Doing Directory Ads" by John J. Lichty
• "The Decision to Do Directory Advertising " by John J. Lichty
• "Challenges in Your Small World? " by John J. Lichty
• "Media Merry-go-round Adds Horses" by John J. Lichty

2002

• Millennium Arrives Late by John J. Lichty
• Continuity Counts...and Counts by John J. Lichty
• Publicity Can Still Work for You by John J. Lichty

2003

• Window Treatment Advertising: PR Program Needs TLC by John J. Lichty
• Telling Your Store Story by John J. Lichty

2004

• Closing Sales: Science And Art by John Lichty
• Pleasing Personality a Plus by John Lichty
• Most Wanted: A Winning Personality by John Lichty
• Personalities Galore - And More by John Lichty
• Business Management: Dealing With Unpleasant Personalities by John Lichty
• Window Treatment Advertising: Headlines must Stop you --Now! by John Lichty