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ARTICLES BY STEVE BURSTEN

2008

• Make 2008 Your Best Year Ever!

2007

• Cognitive Dissonance
• From Technician to Business Success
• From Frozen Meat to Fabulous Windows
• He Said, She Said: 90% Closing Ratio: Good or Bad?
• Alaska Dream Business
• Customer Confusion Means Opportunity For You!
• The Right Mix
• Update on Hiring Sales Consultants
• Housing: What to do Until it Returns
• Why the Upscale Market is Booming
• How to Sell the Luxuary Market
• How to Build a Model Business with Activities Instead of Advertising

2006

• Appointments Cost More than Ever!
• 10 Fears and Myths that Stop You From Growing
• When Products are the Same, Education is Your Edge
• All the Advantages
• The Power of Meetings

2005

• Make More Money in 2005 than Ever Before
• Fear: Damage Control
• Who Loves Customers Most: Small or Big Business
• Customers Who Buy Again and Again
• People, Attitudes and Products
• Strategy: Sell Better Customers
• The Niemen Marcus Effect
• The World's Best Business: Education is Key to Success
• Slow Down and Sell More
• The Final Frontier
• Goal Setting is Powerful

2004

• Plate Spinner's Guide To Growth
• Men and Women...Concepts and Commodities
• Shop-At-Home Strategy-Do You Embrace It or Tolerate It?
• Can Blinds Retailers Sell Draperies?
• Is Shop-At-Home Really Different From Retailing?
• Franchises and Networks
• Feel the Snowflakes?
• Married Couples in Business
• Decorator Territories
• Fear - How it Stops Us Cold

2003

• Million-Dollar Management
• Commodity Versus Concept Selling
• Organizing for Growth
• Leads Are Soft, Competition Is Hard
• Does Decorator Training Pay Off?
• How To Hold A Sales Meeting
• Web Sites-Are They Worth It?
• Hire New or Experienced Decorators?
• How to Build Traffic to Your Web Site
• Territory Management

2002

• “Change—Why Do We Hate It So?”
• “To Grow or Not to Grow?”
• “Is It Time to Manage Sales Performance?”

2001

• "New Marketing In America"