ADVERTISING/MARKETING

• "Make Your Customers an Offer They Can't Refuse" by Kay Pegram
• "Desktop Publishing Tips for Do-it-yourself Marketers" by Kay Pegram
• "Merchandising Tools"
• Window Treatment Advertising: "Millennium Marketing Survey"by John J. Lichty
• Window Treatment Advertising: "Advertising by the Numbers"by John J. Lichty
• Window Treatmment Advertising: "Step-by-step Advertisingby John J. Lichty
• Product Showcase: "Merchandising Tool"
• Window Treatment Advertising: "Direct to Consumers" by John J. Lichty
• Window Treatment Advertising: "Word of Mouth" by John J. Lichty
• Window Treatment Advertising: "Where to Advertise" by John J. Lichty
• Window Treatment Advertising: "Direct Mail Means Sales" by John J. Lichty
• Window Treatment Advertising: "Read All About It" by John J. Lichty
• Window Treatment Advertising: "What's Your Image?" by John J. Lichty
• Product Showcase: "Sampling and Sample Books"
• Window Treatment Advertising: "Create Eye-catching Ads" by John J. Lichty
• Window Treatment Advertising: "Price Headlines Present Problems" by John J. Lichty
• Window Treatment Advertising: "Headlines that Work" by Kay Pegram
• Dollars and Sense: Target Ideal Customers by John J. Lichty
• Dollars & Sense: "Harness the Power of a Home Show," by Kay Pegram
• Dollars & Sense: "Take Advantage of Your Satisfied Customers," by Kay Pegram
• Window Treatment Advertising: "Planning Advertising Body Copy," by John J. Lichty
• Window Treatment Advertising: "Grab Readers' Attention," by John J. Lichty
• Window Treatment Advertising: "When Repeat Ads Disappoint," by John J. Lichty
• Dollars & Sense: "Direct Mail Does It Best," by Kay Pegram
• Window Treatment Advertising: "Small Ad, Big Results," by John J. Lichty
• Window Treatment Advertising: "How to Finish Your Ads," by John J. Lichty

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