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Special Features
- SPECIAL REPORT: STYLE, DESIGN AND SAFETY
The WCMA Product Innovation Awards.
by Howard Shingle
- GUEST EDITORIAL: A NEW ERA OF AUTOMATION
Increased efficiency for a technologically challenged industry.
by Bob Svajda
- COVER STORY: PEOPLE MAKE THE DIFFERENCE
Through Innovative Openings, Inc. Rick Pease finds the answer
other retailers seek.
by Howard Shingle
Photography by Stephen Collector
- ON-LINE: ATTRACTING VISITORS TO YOUR
WEB SITE
If you build it, will they come?
by Reid Goldsborough
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Product and Design
- DESIGN SOLUTIONS: SETTING UP SHOP
Selection and pricing are key elements to a successful decorating
business.
by Sharon L. Anderson
- PORTFOLIO: SPORTS AUTHORITY
Interiors with action motifs satisfy athletes young and old.
- DESIGN PERSPECTIVES: SPORTS! SPORTS!
SPORTS!
Go for the gold when decorating rooms for active or armchair athletes.
by Karla J. Nielson, Education Affiliate ASID, WCAA
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Business Issues
- SMART SELLING: SELLING WINDOW TREATMENTS
FOR PROFIT
Product selection and salesmanship will lead to success.
by Ben Kutell
- WORKROOM OPERATIONS: REINING IN RUNAWAY
PRODUCTION
How to keep your production running smoothly and on time!
by Kitty Stein, WCAA
- RETAILER SURVEY: WHAT'S HOT IN SHUTTERS?
Tell us the latest trends in your marketing area.
- WINDOW TREATMENT ADVERTISING: MILLENNIUM
MARKETING SURVEY
Part 3-Determining why and where retailers use direct mail marketing.
by John J. Lichty
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Showcases
- WOOD AND FAUX WOOD TREATMENTS
- WORKROOM SERVICES AND SUPPLIES
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News & Information
- Editorial
- Industry News
- News Makers
- WCAA Notes
- Industry Profile
- Marketplace
- Classifieds
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