| GUEST EDITORIAL
All One Process
Graber Home Choices maximizes profits and new homebuyer satisfaction.
Each year new homebuyers spend thousands of dollars on the installation of window coverings that allow for privacy, security and energy conservation. Graber Home Choices—the brand’s new national builder program—allows local dealers to partner with community homebuilders in order to create a mutually beneficial relationship that makes it possible for both parties to take advantage of this substantial sales opportunity.
Dealers and builders maximize their profits by making it simple and affordable for homebuyers to purchase window coverings directly at the time of construction. Graber dealers also are able to create strong and lucrative relationships with homebuilding companies and increase their sales with each new development.
“With Graber Home Choices, builders can offer a significant value-add to their homebuyers—making it possible for them to purchase window coverings at the time they are selecting other upgrades for their homes and roll the cost right into their mortgages,” said Sal Parente, director of sales for Graber. “The invaluable personalized assistance provided by the fabricator and local dealer network make it easy for builders to increase revenue with each sale.”
Through the Graber Home Choices program, homebuyers can choose custom window coverings from Graber’s top-selling styles and colors—including cellular shades, wood blinds, wood shutters and both vertical and horizontal blinds—all for less than off-the-shelf prices. For builders, the turnkey program delivers an opportunity to increase bottom-line revenue while guaranteeing customer satisfaction through more varied window coverings and installation services.
FOUR SIMPLE STEPS
Graber Home Choices is a streamlined, systematic online system that allows the dealer to manage the builder account via the following four steps:
1. Prepare—The dealer, working with the support of his or her Graber representative, simplifies the order placement process by reading the plans and inputting the window dimensions in the Graber Home Choices online support tool.
2. Quote and Order Online—Once the plans are loaded, the builder can meet with his consumers and review the complete selection of products offered by Graber. This process allows the consumer to make choices and instantly see the monthly mortgage calculation based on their selections.
3. Educate—Knowing consumers want to interact with products in order to make informed decisions, Graber provides the dealer with tools to help educate both the builder sales person and consumers on why they should purchase window coverings with their new homes. These tools consist of a sample book, customizable displays and a library of promotional and educational literature on the value of window coverings.
4. Install—Finally, once the consumer makes her final choice, the builder can then generate the purchase order directly to the dealer through the Graber Homes Choices system. This allows the dealer to coordinate with his installer and continue to manage the status of measurement and installation to ensure the consumer moves into the new home with the window coverings already installed.
“Together with our local fabricators and Graber dealers, we are providing builders with everything they need to roll window coverings into their home customization process,” said Parente. “It’s never been easier to create a reliable profit system with new homebuyers. Graber Home Choices is a powerful tool for attracting new customers, creating immediate curb appeal and setting new developments apart from the rest.”
For more information about the Graber Home Choices program, contact Sal Parente at salvatore.parente@springswindowfashions.com. |
