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Special Report
Improving Skills and Sales
The second annual
Exciting Windows! conference draws from 24 states and beyond.
More than 100 members,
staff, suppliers and guests of Exciting Windows! met at the Flamingo
Hotel in Las Vegas, NV, January 30 to 32 to learn the latest products,
trends, and customer-service techniques. Participants in this second
annual conference increased their professional savvy and gathered
ideas to take back to their customers at home, located in 24 states
and internationally in the Bahamas.
“Members at this conference are improving their skills and
their sales in 2006,” said Steve Bursten, chairman and CEO
of Exciting Windows! “Each portion of the conference was created
to share the latest information for attendees to serve their customers
better and build a more successful business. No question, Exciting
Windows! certified consultants are the best educated network of
window coverings professionals in the industry.”
The focus of this conference was four priorities:
1. Preferred Customer Marketing—a non-media approach to building
leads and referrals.
2. Branding For Profit—building on the Exciting Windows! brand
of service and using premium private brands for a competitive edge.
3. Building a Sales Team—through support of Window Coverings
University.
4. Better Buying—for more profit.
CLASSES, SPEAKERS
Special pre-conference classes were provided by Window Coverings
Univer-sity at no cost for Exciting Windows! members. Classes included:
Mentoring and Managing Sales Consultants; Advanced Window Cov-erings
Design; Intermediate Advertising; Advanced Sales, and others. An
exceptional variety of classes assured members of added opportunity
for personal development and business growth.
Featured speakers included Jeff Falcon, president and owner of Bay
Home and Window and one of the leading sales and management experts
in America; Len Casey, former president of Heritage and St. Charles
kitchen cabinet companies and the only two-time winner of the DuPont
International Award of Excellence in Marketing; and Harvy Nudleman,
president of Fabricut, one of the largest fabric distributing companies
in America.
Neil Gordon, national director of design for Exciting Windows!,
conducted classes and workshops throughout the event as did co-founders,
Steve Bursten and Steve Wishnow.
FEATURED PRODUCT INTRODUCTIONS
“We are proud of our new advertising and marketing programs,”
said Steve Wishnow, president of Exciting Windows!. “These
new initiatives will focus on the upper 20 percent of the market,
where our members’ professionalism and product quality will
be rewarded with the highest customer response and the opportunity
to win sales with quality and professionalism instead of price cutting.”
Attendees also voted on two new members of the 2006 National Advisory
Council, and met with suppliers. Featured product introductions
included Comfortex, Fabricut and new Eco-Smart premium quality cellular
shadings, now available exclusively to Exciting Windows! members.
Solatech Inc., long respected for computer pricing and ordering
systems for blinds, shadings and shutters, introduced a new fabric
and drapery pricing system based on charts developed by Jo Ann Brezette.
Exciting Windows!, www.exciting windows.com, is a national network
of expert window coverings professionals trained and certified to
provide 21 Peerless Points of Customer Service along with an exclusive
four-way guarantee for on-time appointments, product quality, 10-year
durability and guaranteed best pricing. Founded in June 2005, Exciting
Windows! has 60 members throughout the United States. It is a fast
growing network exclusively for experienced window coverings professionals
selling all products of blinds, shadings, shutters, and draperies.
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