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SPECIAL FEATURES
SPECIAL REPORT: DEALER TRAINING
EQUALS INCREASED PROFITABILITY
From selling to installing, training sessions pay off for dealers.
COVER STORY: INNOVATION AND TRADITION
This hard-to-beat combination is ADO’s answer to meeting customer
demand.
by Howard Shingle
CONTINUING EDUCATION WORKSHOP:
THE ABCs OF MOTORIZED WINDOW COVERINGS
DESIGNER SHOWHOUSE: THEN
AND NOW
History and modern design meet.
by Howard Shingle
PRODUCT AND DESIGN
DESIGN SOLUTIONS:
CASUAL ELEGANCE
Creating free flowing, yet elegant draperies relies on the fabric
chosen.
by Sharon Anderson
DESIGN PERSPECTIVES:
IRRESISTIBLE
The beauty of details.
by Karla Nielson, Allied ASID, WCAA
THE BIG PICTURE:
MRS. VANDERBILT MEETS LOUIS XV
Visitors today see Edith Vanderbilt’s private quarters exactly
as she did.
by Patricia Sprinkle
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BUSINESS ISSUES
WORKROOM OPERATIONS:
ENHANCING YOUR PORTFOLIO
Technology to give your photos that professional touch.
by Kitty Stein, WCAA, CWP
MANAGING FOR MONEY:
WHO LOVES CUSTOMERS MOST: SMALL OR BIG BUISINESS?
The answer may surprise you.
by Steven C. Bursten
BUSINESS MANAGEMENT: GET ORGANIZED!
25 tips to get you started.
by Barbara Hemphill
WINDOW TREATMENT ADVERTISING:
DISCOUNTS DOMINATE LONG SEASON
Other incentives are seldom used.
by John J. Lichty
SMART SELLING: DON'T FORGET
THE FIRES
Clients are hungry for solutions.
by Ellen Milner
NEWS & INFORMATION
EDITORIAL
TAKE NOTE
THE LIST
INDUSTRY NEWS
NEWS MAKERS
WCAA NOTES
READING LIST
INDUSTRY PROFILE
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