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TAKE NOTE
YOUR NEXT TARGET MARKET
The January meeting of the National Retail Federation (NRF) held in
New York focused on emerging markets. NRF sees the U.S. Hispanic population
as up and coming. According to The New York Times, here is some of
the information that was presented:
• The U.S. Hispanic population is growing at a rate eight times
faster than Caucasian Americans. Hispanics are expected to number
56 million by 2010, from 42 million currently.
• As a group, their spending power has grown from $208 billion
in 1990 to $580 billion currently and is expected to reach $926 billion
in 2007.
• The U.S. Hispanic population is younger than the total population.
Nearly half (48.5 percent) is under the age of 25 compared with little
more than
YOUR BEST MARKETING TOOL
Researching products and services has become the third most popular
use of the Internet and is the fastest growing Internet activity over
the past thee years, according to a Harris poll conducted in December
2003.
Conducted by a nationwide telephone survey among 729 adults who were
online, researching products and services ranked third only to sending
or receiving e-mail and doing research for school work.
Actual online shopping came in seventh.
IT DIDN'T HELP HOWARD DEAN
If you hadn’t noticed, this is a presidential election year.
What’s news about that is where people are getting most of their
news about the campaigns. Increasingly it’s from alternative
sources such as the Internet, according to a poll conducted by the
Pew Research Center for the People and the Press.
Young adults are leading the way, with one out of five saying they
consider the Internet a top source of campaign news. About the same
ratio of young adults said they regularly follow the campaign through
comedy shows like “The Daily Show” and “Saturday Night
Live.”
Overall, most Americans are turning away from traditional news sources.
Nightly network news was cited as a regular source of campaign news
by 35 percent, down from 45 percent four years ago; and newspapers
by 31 percent, down from 40 percent. |
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