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GUEST
EDITORIAL
It's
a Natural
The character and personality of woven woods keep them favorites
among window coverings products.
by Marco Bonilla
Quality woven wood shades
are in great demand. People love their natural character and the
warmth they lend to any room. Woven woods seem to bridge the gap
between indoors and outdoors by bringing a touch of nature inside
and creating a feeling of perfect harmony and serenity. Part of
the appeal of woven woods is, as with people, no two woven woods
shades are exactly alike. Just as with all things in nature, each
of these natural materials is imbued with its own character and
personality.
Our company began making and selling bamboo and Roman shades 25
years ago. Over this period, we have seen the market grow greatly
as people gravitate towards the use of natural materials. With this
growth, woven woods have become a large percentage of our overall
business.
As the market grew, we began offering bamboo shades in custom paint
colors and stains. To keep pace with the demand and to expand our
product selection, we recently began distributing Century Woven
Woods. There is a broad range of woven wood products on the market,
ranging from the bargain basement, ready-made quality to the high-end
with details such as select quality materials, hand sewn rings and
top-quality finishing. This means there is a woven wood product
for every client’s budget. However, as with anything, most
clients appreciate quality products and good service and are willing
to pay a bit more to get it.
SELLING WOVEN WOODS
Many consumers know the benefit of a professional’s knowledge
and experience in helping them choose a product that will serve
its purpose beautifully and with little maintenance. A quality product
is a detail that means a lot to discerning consumers.
Success in selling woven wood shades is simple—it boils down
to the same ingredients that create success with any product: Offering
a good product at a fair price; presenting it in a manner that solves
a problem or meets the customer’s needs; and being knowledgeable
of the features and benefits of the particular solution.
Marco Bonilla is division manager of Superior Roman Shades, www.superiorshades.com |
